Balwinder Singh (35) and his two brothers turned to the ready-made women’s apparel company after sales collapsed in the aftermath of the Covid-19 pandemic at their two-decade-old dhaba.
He said this deal looked lucrative, as they could never have considered starting a clothing company because it needs a huge investment.
The pandemic changed the real situation on the ground and, he said, entrepreneurs were forced to move into new markets and trades. Due to the lockdown in the Putlighar sector, tourist footfall has decreased. “Even after the Centre and the state government declared the relaxation, people refused to dine out,” Balwinder said.
He said we used to serve kulcha for breakfast, daal makhani and alloo mattar for lunch and dinner, along with tandoori roti and parantha.
We had no choice but to throw away the cooked food and the surge forced us to the corner in the Covid cases in the area, Balwinder said.
His brother, Gurdev Singh, said, “We’re selling ready-made clothing, including stitched suits, frocks and gowns. As conditions have changed, selling ready-made clothing is no longer a cakewalk.”
Balwinder’s younger brother, Avtar Singh, said, “Thanks to our parents, we own a shop and a home, so there is no liability for us,” he said.
“In that case, we somehow manage to survive. It’s a formidable challenge to run three families out of one store, “Avtar said.